What is to do a marketing professional? The world is full of products that are all trying to attract the attention of your target audience. Research tells us that customers need to see messages about seven times to "see" the real message. Companies need to break through the clutter and stand out in the mind of a customer. Integrated Marketing is protecting your message, your client is through a variety of methods aimed to raise awareness, interest, demand and hence to obtain a gain from sale - if you integratemarketing program is to really understand your target customers.
1) truly understand the client in order to make integrated marketing it effectively, you must understand your customers - what is their daily life is like - so you can choose the most effective marketing vehicles and programs. Understanding what the public reads, sees and does every day. A commuter town is often on public transportation and commuting to work - see note what they see. Soccer Moms are oftenAuto-what they are listening to see and do? By understanding your customers, you can build effective integrated marketing programs to achieve them. If you do not understand your customers, you will not get, no matter how many times you post your message.
2) find the right combination of vehicles of communication: to understand customers, so you can choose to use the combination of communication vehicles for the "seven" Impressions metric obtained. Integrated marketing meanswith a variety of marketing mechanisms, all working together to send the message. Recently, Pitney Bowes CEO wanted to target and change their perception of the company's brand. Working for its integrated marketing approach, which had a marketing program that matched the target group of interests and lifestyle to create. Recognition that CEOs are often on the road, they used the airport billboards as a central strategy. Understand that CEOs want exclusive information to help their companieswilling to grow, are sent to a new book by a writer known companies on the list and invited them to exclusive interviews with the writers society. No matter how good your marketing activities are integrated, if not match your view of life.
3) consistent messages: could not be exactly the same communication on a poster, radio, print advertising and e-mail. However, to support any message to the entire mark, place and performance. Any communicationmust work together to get the same message that your offer compelling differentiation and highlights benefits.
Action steps to take now:
1) Evaluate each target customer segment - you know what to do reading to see. What is their daily life?
2) test, what do you do now - what is the best way to reach each goal? It 's more efficient, economical way to reach them?
3) Are your messages consistent across all communication? L 'distinguish some formulation and processing, but can pass below the bar position your company to create the best synergies.
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