In an article in Business Week from February 2008, the blog tracking firm Technorati Chairman David Sifry said that his company has indexed about 112 million blogs created with 120,000 new ones every day. Were you one of them? He explained, however, that a million, only about 11 percent of them actually contain new posts.
Sifry says that about 99 percent of the blogs do not provide useful information (such as a mother on the first day of blogging for his son to school, spam blogs), but thealways leaves sprout still a good dose of new blogs every day that the collection and readers, fans and brings the potential for companies that are committed to this viral marketing tool. As a blogger, you can (and should) promote your business and your ideas to existing and potential customers and employees.
Blogging is not a fad. The phenomenon is still gaining momentum after years Sifry said Sifry added to these statistics. So, what do you wantdo with this valuable information?
If you're like me, I do not feel like talking too much, not to mention seeing your thoughts on paper (or computer screen in this case) throughout the world. But this is not the point? He wants to spread your ideas, build your platform as a VAR enterprising and innovative. Blog, done correctly, this can do for you.
When blogging started to become popular in 2005, I know that was one of the skeptics who thought "Who wants to hear onlyThoughts anyone? has been maintained "It seemed that blogging is hypocritical, selfish and politically motivated, none of which made me face. I have this job a long time and very low on the scale of ROI. But now, blogging has gone mainstream. Visit the website available to all incumbents, and you'll probably see a blog page. You have to wonder if it does not work, everyone would invest their time in a blog?
Blogging should be an integral part, if not onClose-up of your website and marketing mix. Blogs will change your world. Here are some reasons why you should jump on the blogging train:
- Blogging is an informal way to communicate with existing customers and potential new customers. The conversational tone and soft, you can start a discussion at a sales lot in which to present your strengths, products and services without shouting "Buy me!"
- The personal touch helpsmaintain relationships that in turn build loyalty between you and your customers.
- A blog where your customers and visitors can interact with you has the unique research tool market to really learn, what your customers need, and then use this information to deliver the goods. Your customers are happy because they have immediate solutions, provided by you found!
- Blogging involves very little investment. Some blogging sites are free, others may charge a fee.Ultimately, however, you want to take advantage of the blog on your website on search engines. The largest investment is your time to supervision of writing and publishing your blog. The frequency and consistency is the key to success.
- SEO and blogging go hand in hand. Search engines for web sites that seek constantly updated with new content and useful information. Make sure tags and keywords to be integrated in an appropriate manner. These are simple words thatPeople use to get your topic on Google or Yahoo to update your blog regularly (every two or three days) and the creation of current tag will look for a higher search engine ranking Garner.
Statistics show that most adults use the Internet and the attention to the blog. Consumers are the opinions of bloggers in their purchase decision support. Or bookmark your favorite blogs, or receive daily e-mail via their RSS feeds. Blogging is an opportunityto reach the masses, but personally. It is based on the credibility of you and your brand, and the position as a thinker, leader and a resource. Your thoughts will be a direct connection to the main door and sales. And in these difficult economic situation, blogging is one of the most economical on the market. They can not afford Blog.
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