So you have an eCommerce site looking decent built, pumped the marketing dollars and get good number of visitors on the site. However, they face a problem that most online retailers newest first face - the conversion rate is extremely low. I am confused as to why the majority of visitors are not to purchase anything on the site and ask your head of marketing for the search for answers. Although necessary, a good marketing plan and execution is to bringVisitors to your site, a lot of time is the answer in the way the site has been designed. Here are the top 10 design mistakes of e-commerce, which may cause the conversion rate, go south -
Dazzle # 10: No "About Us" page or privacy policy
Informed consumers to look for certain things on a website they could do business. It 's your policy? They have a return or exchange rate policy? How about shipping and the time they are written? Is there any realsurvey products and images of the field or seller to me an 'idea that this company is to be for real, especially when dealing with new online-only retailers? While it is reasonable to assume that most people do not read things like politics and the like. But the fact that it creates confidence in customers that there is a serious matter.
Mistake # 9: Where's the money?
Nothing annoys a visitor to read more than anyexcellent description of the product and marketing copy, read it all and just always have the most important question ... How much? Literally chasing around to find out how much product is more than reasonable. Some days I look for more than five minutes on a website a good pair of running shoes, but I could not find prices anywhere. It took a bit 'to find out that I first have to select a color combination and size you had before, the price seemspage. Although in terms of web designer, this might be a good "feature", will only be a genius to figure out that clicking 3 different buttons before the price will magically appear on the ground. Most visitors do not have the patience for this and there response to this type of project would be the same as mine ... Remember!
Mistake # 8: Here are some tips on products ... Ooops! You are currently not available.
A variety of sites to invest in buildingoffline statistical modeling algorithms provide product recommendations on the website. You've probably seen this type of recommendations on websites such as Amazon - "Customers who bought this product also interest ...". Some online retailers have mastered this technology and have built highly dynamic recommendation engine - but many times I clicked on the recommendations for the products, only to discover that these products are in stock. These pages shouldcertainly get credit for the construction of such a sophisticated recommendation engines - but the visitors go through the extra effort to click on the recommendations, only to discover that they are sold out, the user experience is worse than not starting with product recommendations.
Mistake # 7: zero results
It 's hard enough to get visitors to your site, why should we do it just to show them a zero results page whentry to find something? When a visitor looking for something, the website should work very hard to find products or categories, although there is no exact match. Even if you do not sell that particular item and if you can find all the products that are only distantly related to the keyword client is for users, you should atleast show the best-selling products on the site. Imagine walking into a store and the agent sends you out of the store with the words we do not sell the productThey are looking for. Instead, a much better experience if the agent takes you all the action and say that not to sell the company.
Mistake # 6: Design for the 20%
The complex will have a business online, there is a greater propensity for business managers to the user experience to reflect this complexity. A user experience is one that all this complexity makes it more transparent for visitors and offerssomething that is simple and convincing. Walmart.com redesigned their site and even if they have one of the most complex organizations, the user experience on the website very easy. make the mistake that most online retailers is that they consider changing the 80/20 rule and the design of the website for all exceptional cases. Now I'm not saying the site should not change for all conditions, however, should look for the primary cash flow and there are80% of visitors who have to buy to make a simple 1 or 2 items. The golden rule is that if I use to go under more than 4 shots for 80% of visitors to the category / search page to complete checkout, you can improve the user experience.
Mistake # 5: weak security
A few weeks ago I completed the registration of a car rental site, because I was their program preview. The site has all kinds of messages andDisclaimer, how do you assess the safety of customers. Feeling good about it, I have the registration form, but my confidence in the site disappeared when I saw the last page, thank you. He said: "Thank you for registering, please note your user ID and password for the record." There was - my plain text password stared at me, on a non-secure page Thanks! I did not know what was worse, my shows password in clear text, so that others can stand next to mealso write or show my password on a page is not safe! Anyway, I decided to change my rental car. In today's world, customers are more educated than ever, and they pay attention to detail that you, as a site is secure. If they do not see the little "lock" on the bottom of your browser, or if they have a warning that maintain the supply of information on a non-secure page, just a warning for them to abandon their activities.
Mistake # 4:Excessive mandatory
I hate it when web pages with information about themselves which has nothing to do with the order to always connect the power. Now I have a strong advocate of understanding the customer and gather as much information as possible about her bin - but there is always a right way and the place to ask this kind of information. Take a full-page registration form in the middle of the checkout process with irrelevant bindingis how to add the speed limit to 60 mph highway - is slower than visitors in the completion of the purchase process, if not thwart them and get them out of the transaction altogether. A typical example of a mandatory field that I've seen is a fax number, do not know about you, but not the average person with a fax sitting on his desk, so that a required field because it is useless. Yet another I've seen, date of birth .... Come on, how many staffI have to give your information to an order with you instead? I just want to order a toaster, not by hand, you want more personal information that they give me a first date!
Mistake # 3: Delete all the fields in case of error
I'm sure many of us have experienced at one time - you spend 5 minutes to fill out an online form, but not in a box on the form, fill it in correctly. You hit submit, and voila - you lose all the data you just entered, and is an empty formstay with an error message on a field. I find it hard to understand why these applications "remember" what we just wrote and avoid the hassle of retyping all the visitors from behind? Server Memory for a reason - you can use the memory for the amount of rework we ask our customers to do on the site to be minimized. More work to make visitors to the site, the faster they'll leave and never come back.
Mistake # 2: Forcing customerscreate an account before you can tag to Cart
Sign In hopes of as many users as possible, ask a few sites that you login or register, if you put something in the trash. to see for yourself what you have in your shopping cart, along with the total amount that you login or register. In my previous work, we have a lot of analysis shopping task - and one thing we've always found was that customers see the transparency of the order quantity and delivery charges, asif you put something in your cart. The bumps are thrown more, they probably will leave their car. Requiring visitors to register before you decide to start the checkout process, they have a certain way in the shopping task is to increase and sales. If these customers go to a physical store, they can only give money and leave. We give the customer as close as possible to experience on the website.
Mistake # 1: Onlysupports Internet Explorer
Today, while other browsers are IE (read - Firefox) are gaining significant popularity and make more than 10% (in some cases more than 20%) visitors to the site. However, a large number of sites that were simply constructed and tested for IE Even basic functions such as research and buy vehicles for Firefox in some of these sites. These pages are literally removal from 10 to 20% of visitors every day. This is probably one ofthe lowest hanging fruit and online retailers must ensure that the effort dedicated test browser as part of each new version.
We live in times when consumers have more and more opportunities for shopping online and are looking for a fast, reliable and easy shopping experience. Good experience is not only a better, more importantly, has the cost of entry for online retailers - retailers are successful people who recognize this and focus on building their entireExperiences on what matters most - our customers.
0 comments:
Post a Comment