Across the country this fall Better Business Bureau Integrity Awards are presented to companies in the community regardless of their size, because "they are exemplary for the BBB's mission and principles, honesty, commitment and responsibility." BBBs are regional companies that go further, based on those who do business ethically instead praised the company for its profitability or popularity. Each year, the Better Business Bureauthe International Torch Award in Washington, DC, which are designed to celebrate "the long-term value of honest and reliable business practices." In 2009, Target Corporation and American Honda Motor Company, two of the recipients.
Dictionary.com defines integrity as "adherence to moral and ethical principles, soundness of moral character;. Honesty" The word has become synonymous with integrity, transparent marketing. The focus of your business practices should be your core businessValues. What is important to you? The most important thing when you make your business every day? Are you worried how your customers are intertwined with your company? What is your role in your success? How do you expect your employees to present themselves as they represent your brand? How will you represent your brand? If you apply for the International Torch Award for Marketplace Excellence, you must have been "an above-average commitment, an exceptional rule, to demonstrate the benefits for customersEmployees, suppliers, shareholders and surrounding communities. "
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One of the first steps to trust your business with integrity leader. The Better Business Bureau slogan "Start with trust." If confidence is not the center of your best practices, how will you promote your business? If you are honest and responsible action for your business, there will be a popular leader with whom people want to do business. Trust lays the foundation forgood relations. Transparent marketing is a way to build trust and integrity.
Marketers are often accused of fraud, by tricks of the trade on average a connotation, but to say something else. They use advertising, word games and deceptive tactics to attract customers to the door, only to disappoint. Today's customers are much more intelligent. You have a policy of zero tolerance when it comes to misleading advertising and marketing. They want to know exactly what they get andrequire that marketers just got to the point quickly, otherwise they are now in a society that will be. This applies not only to your clients, end-users as well.
Developed as a transparent marketing, you see less of the traditional forms of marketing a product, such as print and TV ads and other online viral marketing view with social networking, blogs and in real time. Customers are marketing your products and services. Word of mouth is king. Now more than ever,Your integrity is at stake. How will you get?
- Do not place themselves. It may seem ridiculous, even the state, but your mother taught you not to lie. So, your teacher. There are different forms of lying, and none of them belong to your business model. Being open and honest with customers. If there is a problem that can not be solved, so to speak. Then you go to find the answer and bring it back to the customer. If you make a mistake on an order to admit it. Then solve the problem. Learning fromshift errors, and do not repeat this.
- Telling the whole story. Half of the solution or tell a story is like a half-truth and half lies. If the picture is not entirely rosy paint it anyway. Your customers will appreciate the benefits and potential pitfalls of implementing a new product or working with a different solution.
- Determine why you might consider in order to avoid the truth, and then to solve the problem before presenting to the customer. Withalways at the root of why you might even consider compromising your integrity, take your time to contemplate, what are your weaknesses as a VAR. Once identified, these weaknesses, you must decide whether it is worthwhile or just be honest about these weaknesses there might actually be beneficial in the long run.
Ultimately, you want to do business with customers, suppliers, and yes, even employees who understand and believe in the very heartValues you do. Share your story with them. Show them that you do business with them, who want the integrity and transparency. Not only provide a keyhole view of the world, you have your door open. They feel vulnerable, and the whole concept of marketing can be a bit transparent 'fear. but your integrity is at stake. 'S time to take the risk. The prizes are worth it.
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