When I see TV commercials for the latest smartphone, my first thought: "Wow" It 's amazing that you watch TV on your mobile phone as a subway ride home. Or that you check e-mail while on the road. Then I have my doubts. I think advertisers are playing a serious game with this kind of advertising.
This is what the provider would like to think that:
If you have had this phone, you can stay in touch. It 's like the computerconnected to the Internet - in his pocket. They were able to weather, news, TV program information, e-mail ... and you could still text your friends for a chat and call them if they wanted!
If you have had this phone, people would know it was up to the latest techno-thing. You are "in the loop."
If you've had this phone would be the envy of others. Want to be the only kid in the playground with an ice cream. Anyone would think that they were special. All werejealous.
The fact of the matter is:
If you use this phone in public, as they do in television advertising, it gives you, what you should do to be distracted. If you're on a subway, for example, you should not, what zoned around you. If along the way, should try to alert others around you to navigate around. And you should not wander in the market. It 's like "SMS while driving." It 'not just safety.
If you have had this phone and used it in public, as they do in television advertising, would be a good target for thieves.
Stay in touch on a smartphone with all the extras in television commercials shown expensive, starting at about $ 800 a year.
The screens of the phone does not work so well in the sunlight.
If the type of person who reacts like this to show a smartphone, you are also likely to make other purchases for products advertised when presented as innovative orPart of a happy world of successful people.
Let's say you are the type of person who sees the product as used on TV or in a movie, and believe that people find value in using the product. After all, we saw only one example of how the product offers unique features, advantages and benefits. Think then, is something that should have? Think carefully about it. You've never had one of these before. They just saw it used in a video clip. It means that you shouldReally?
Too many of us tend to think that we should have a reasonable product that have existed, if they can make our lives better. We do not stop to ask whether we can afford it. Either you buy or put on our list of must-have things. This is particularly true for spending the most convenient things we've already known and appreciated as download songs, buy chocolate bars, and go to the movies. It applies to online purchases, where we have no money to pay the "real" or a receipt. If we wantand it seems reasonable, we buy it.
And so it is with the Smartphone Show. Not so much for the seller of Android, just an ad for a case of the iPhone. The idea that you want to "get" is that the product is available and you can have today. If this is all you need to buy one of these phones, maybe they buy their phones and start the flow of monthly payments for service with them. But even if you buy a phone with another service, show your friendsas acceptable actually buy one of these fancy gadgets. Your friends will buy them, and because of the total sales increase of this type of phone.
Of course, if the total sales increase, your book "special" phone is no longer so special. But this is the way it is with most impulse purchases. The joy of the moment has a short life. There are those who would provide the latest, greatest version of the smartphone to buy their "special" status to go back.
In a broader sense, the WorldAdvertising always wins with this approach exposes a "wonderful world", because after all, you could buy into the concept that this world can belong to you. You can live in this fantasy world if you buy these products, not just the smart phone, but television in 3-D, the luxury show car, the latest equipment for the home. And there are smaller things in that list too, like tooth whitening, special shoes, the perfect gifts for your friends and toys for children.
This iswhat advertisers want you to believe. But before you is your bank account for the advertiser to enter the world of fantasy, make sure that the money for the experience to ruin your plans for your own real life have had to pay yet. And stop thinking, what will the new product of your work in the real world. Your mobile phone with traffic, noise and bright sunshine?
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