The other day I visited a website that an online shopping community where users build, maintain and share with other online collections of their favorite products with others. There is also a kind of compatibility testing on the site, the user can see how you can work with other people about their buying habits, tastes and style. Since then I've thought about playing the role of the newspaper online community of e-commerce and then finally it occurred to me - as we eCommerceI know it will be a fundamental change in the community and not just change the rules, local authorities, in fact, the rule of the game.
Imagine an online retail business, which is run by its community. Community to decide which products to sell, launch local online content for the products, communities rate the products and producers, the prices of local products and, last but not least, local write software for onlineShop! At this point you're probably thinking this is a crazy idea. As a trader will make money if the communities their own prices for products! Welcome to Web 3.0 - the future of online commerce. This article shows you how the online community will take center stage of e-commerce and how the dynamics of Web-based merchandising and selling, as we know it.
If we look at various aspects of traditional commerce, most of the functionscarried out by teams Category Manager, Sourcing Manager, merchants, engineering and operations. The team of technology has created a software platform, category managers and sourcing managers determine the range, and then work with vendors to determine cost effective products and finalize contracts. The category manager or charge content providers such as copy product descriptions, features, images, products, etc. Although most of the work, in this caseperformed by an internal team, is the gateway for most of the decisions usually find customers stated or implied.
The power of the Internet is that they are used to capture information on customer needs in real-time decisions are made and are based on this finding. And 'this power that the growth of "self adjustment" applications that can be developed based on real-time customer needs fuel. We are looking at various features of e-commerce in and see howcould change the power of municipalities in the game.
Category Management: Although this function is research-based client offline - The technology is now available, so that the referendum for the community of goods, dass For example, the site could offer the features and other voting in polls specify the products that customers are interested in purchasing. Also, can the real-time sales information to help in estimating the relativeRanking and forecasting of future demand of products. In this context, the role of category manager of business rules will be replaced within the application, which determine the on-line real-time customer data and business information base
Sourcing: For this discussion, let's look at the customer drop-ship model, where the seller ships goods to the right. After the request was found for products that are based on customer feedback in real time andhistory of sales, the supplier may be called common, a "reverse auction" where to draw the supply of goods the cheapest offer, within the limits of SLA, negotiations are currently among the team of sourcing and supplier are now done can be done using a rule-based, open auction market model.
Setting Product Content: Kaboodle.com already offers this option. Communities can set their product content, add descriptions and imagesother applications to try and evaluate. In traditional e-commerce, this is one of the most painful category manager or owner is responsible. The collective power of community will help to fast not only in content creation product, but also ensure the quality of content. Take for example a digital camera. In traditional e-commerce, Category Manager or suppliers for setting up a page describing the product of the camera and provides detailed specifications. InIn future, municipalities will be able to add content to describe the main advantages of this digital camera and provide them with an independent perspective on the pros and cons of their actual consumption. This is much more convincing and will help other customers make better purchasing decisions.
Price: This is even more interesting. Community may indicate their willingness to pay (WTP) for various other products through online surveys orMechanisms. This will help to generate real-time demand curve for products and pricing rules engine, the price of the product demand curve based on the set, and eventually offer a total price of the product to maximize profit margins by categories or levels of aggregation. The beauty of this approach is that the pricing engine would be able, in real time based on immediate feedback from the community and the global history is based on sales adapt.
CustomerService: A number of retailers now have online discussion groups for different categories of issues identified around the different product groups. In view of this a step further, discussion groups may be configured to solve customer problems. Technical experts within the community can help to meet the owner of the new product to solve their problems or questions. This model not only help, the cost of customer service, but also build "stickiness" and a sense ofBelonging to his community, has led to the further conversion of stores online
Software Development: The power of this approach is that the entire software development of a software application that can be joined together in an open-source environment, where communities work together effectively and write. open source community have already been some "Best in Class-built applications and frameworks - but feature-rich and higher than theirtrading in many cases.
Web 2.0 introduces us to the idea of online community and demonstrates how these communities can be powerful in building social networks, you will not see, no geographic boundaries. possible future of the Internet in these communities and successful organizations are those who see the potential and expand their business and offerings with the communities at the heart of their business.
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